Store design and retail experience for American Eagle
Design of a retail experience that builds brand relevancy for a new generation of young consumers, and increases their engagement through product customization, omnichannel service, social spaces, digital integration and branded retail theatre. The new design called for a more focused product presentation and greater emphasis on brand experience. The design resulted in higher conversion and increased lifetime customer value vs the previous store format (omni lifetime customer spend +19%). The design won Store Design of the Year at the global retail design awards.
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