Launch campaign for Beats by Dre

“As our global creative lead, Michael was at the forefront of establishing our voice and visual identity across platforms and in ever expanding markets. During Michael's tenure Beats continued to gain momentum and assume #1 share positions in over 20 markets and set the standard for customer experience and creative across the personal audio category.” Tyler Williamson, President and Managing Director, Beats by Dr. Dre

360 launch campaign for Beats Studio headphones. The campaign employed striking visual metaphors highlighting the product's noise canceling functionality while connecting with youth culture and avoiding typical technical jargon. The campaign also showcased the product's leading edge design aesthetic.  The omni campaign propelled Beats Studio to #1 selling premium headphone in the US and the World.

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