Mood, a new self-care brand for Gen Z consumers

Strategy, product, retail experience and brand design for Mood, a new wellness and self-care brand for Gen Z. Mood fills a white space in the wellness category; a brand that caters specifically to the growing self-care needs of Gen Z. Mood not only offers unique self-care products, the brand also treats seriously the emotional issues that underly young people's self-care routines; stress, anxiety and self-confidence. Mood connects with its young customers through a brand platform that's expressed with playfulness and sincerity across all touchpoints, from packaging and digital content, to store design and retail experience.

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