Directed by Michael Goldberg
Disney x AE Holiday Campaign
The World’s most iconic mouse meets TikTok star Addison Rae in this omni Holiday campaign for Disney and AE. The campaign combines the enduring appeal of classic Disney characters with one of the World's biggest TikTok influencers, who celebrate the Holidays together with a festive animated fireworks display. Combining VFX animation with live action photography, the spot evokes the traditional sentiment of the season, while remaining relevant to a new generation of young consumers. Product is fully integrated in the campaign, including product graphics that reflect the campaign creative.
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