brand design and visual identity system for PlayStation
A comprehensive visual identity system for Sony PlayStation, with application across a range of touch-points including packaging, visual merchandising systems, digital, print media and style guide. The system refreshed and brought into alignment an array of brand assets that had suffered from misuse and neglect across multiple markets in omnichannel. Upon implementation, the new system saw immediate results including a lift in brand recognition and increased conversion rates in multi-brand retailers.
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