'Summer's Live' campaign for Live Nation
Achieved $13.5M incremental revenue (+270% to goal), 675k ticket sales (+270% to goal) and a +31% lift in full price ticket sales (254K incremental tickets / +124% to goal) with an integrated campaign for Summer concerts in 2022. Development of strategy and creative that leveraged the post-pandemic customer mindset; that it was finally time to get off screens and out of the house to enjoy experiences in real life. The campaign was highly effective at motivating purchase consideration and increasing awareness of live outdoor music as a relevant and time-sensitive Summer experience.
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